What’s our USP?

It’s so difficult in today’s age if one is not up there with the lingo and the terms used when networking! USP for example, I had heard about it but wasn’t sure what it meant! Till yesterday that is. And then it struck, Tamahar’s USP?? If one wants to get an article written about any product, there should be a “unique USP” or else the newspapers look elsewhere! Every time I spoke to any journalist, the first question was, how is Tamahar different from the others. Well, I can think of many points, but did that count?

Yesterday, when I was thinking about some of the cuties at Tamahar, it suddenly struck me, Tamahar’s USP, it was right there in front of me! We treat children coming to Tamahar as children! Not as children with special needs, or children with brain damage, or “Autistics” or “Cerebral Palsied” or “Mentally Retarded” or I can go on and on and on!

Our therapies do not divide the child’s ability and learning time into “Time for Speech”, “Time for Hand functions”, “Time for Physical Exercise”, or “Time for Learning”!! Our children learn to “listen” and “speak”, “move their bodies”, and “coordinate eye-hand movements”, learn to “look around”, “memorize”, “almost at the same time. Each individual intervention session includes use of the total brain! How simple and how very effective it is! Our babies are progressing at an amazing rate. Some are getting ready to join Special Schools for academics, some are ready to enter Pre-school programs at regular inclusive schools! And, all this in a couple of years time! Some of the children came to Tamahar when their developmental age, or what is known as their ability to perform, was 9 months of development! To think that they were able to bridge a gap of 3-6 years in just 24 months tells us a lot of the ability of the brain to learn, given the correct conditions!

That is Tamahar’s USP and I want to shout out loud over rooftops! Is anyone listening?

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We are a Non-profit organization working with children with special needs and/or brain damage related disabilities. We believe in inclusion and empathy for the children as well as their families. Apart from intervention programmes and therapy, we also provide support service to parents, like support groups and respite care. This blog puts forth our perspective about what we do, how it is changing lives and how it only takes a little bit of positivity to turn things around.

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